Well, i don't know exponential, but i think that this concept is also manage by drupal CMS, the general idea is that u have a php var called "$node", with all the node information (Title, content and so on), the information in the "$node" change from one view to another (i.e. if you are calling an admin view, it maybe contents some private information as the author's email or something like that, in this case $node will contain a $node->email attribute).

So if you want to display the title in some part of the template, you just need to use something like "$node->title"

Please correct me if i'm wrong... is my first day in ez content and my English sucks a little :p